I must admit that until OC Motorcycle announced that it would be selling these Italian motorcycles, I had never heard of MV Agusta. Indeed, I don’t think that I have ever seen one, either, so I was prompted to do a little sleuthing to find out something about them.
The original company, named simply Agusta after its founder, Count Giovanni Agusta, began manufacturing aircraft in 1907. The planes were used in WWI, but after the count’s death in 1927, his widow and sons, who he’d left Agusta to, needed to find another way to keep the company financially viable. Due to the growing need by the Italian population for cheap and efficient individual transportation in the early 1940s, the family decided to begin manufacturing motorcycles. They quickly developed a simple and cost-effective engine, but production was interrupted by WWII, when German forces occupied Cascina Costa, where the factory was located. At the end of the war, production began again in earnest and two of Agusta’s sons, Vincenzo and Domenico, founded MV Agusta (“M” for “meccanica” or “mechanics” and “V” for “Verghera”, the hamlet where the first motorcycles were manufactured).
Both younger counts were avid motorcycle racing fans and primarily used the sales of the small engine café-style motorcycles to fund their passion. In 1948, the company produced a 125cc two-stroke motorcycle and entered it into the Italian Grand Prix. The bike was piloted by Franco Bertoni and won the event, putting MV Agusta on the racing map.
The company continued to compete in the motorcycle racing world throughout the 1950s and 1960s, winning several races and building its reputation for excellence. However, in 1971, Domenico Agusta died and the company spirit sort of wilted. They won their last Grand Prix in 1976 and left the racing to other manufacturers.
As with many motorcycle companies, MV Agusta ran into a series of financial problems that resulted in several buy-ins and partnerships in order to keep the company afloat. The first of these resulted in the company leaving motorcycle manufacturing altogether, so production stopped and the last motorcycle was sold in 1980.
MV Agusta saw a rebirth, however, and in 1997 a new bike came off the production line, a four cylinder, 750cc sport bike in the F4 family, the model that effectively saved the company. By 2004, the company was back on the map, producing limited editions of their motorcycles, (such as Ferrari does with its cars), including their unique Brutale “naked bike”, a standard, general-purpose motorcycle. In 2005, the company introduced the Tamburini 1000, a bike that was named the best sportbike in the world by Cycle World magazine.
Unfortunately, the company was mired down with debt and once again exchanged hands several times -even Harley-Davidson was a short-lived owner-until they sold MV Agusta to the company’s president, Claudio Castiglioni, in 2010, prompting a fifty percent sales increase for that year.
Finally, the manufacturer was on steadier ground. They revamped their production facilities and designed a new three cylinder, 675cc engine. MV Agusta began to expand their line of larger cc engine bikes while still managing to maintaining the naked bike concept.
OC Motorcycle is proud to offer these exclusive, sleek motorcycles to Southern California. With brand new bikes coming in throughout September, be sure and stop by to check them out in person and ask questions of the informed staff. OC Motorcycle technicians, Sean and Rey, are experts in Italian motorcycle mechanics and can maintain your bike as well as recommend parts and specialized services to help make your relationship with your motorcycle perfect on every level. Don’t be shy-come by and ask them for advice about the MV Agusta bikes and more!
OC Motorcycle is your premiere source for rentals, service and sales in Newport Beach, Costa Mesa, Corona Del Mar, Huntington Beach and all of Orange County! OC Motorcycle is an authorized Moto Guzzi and MV Agusta dealership in addition to already offering the most diverse line of used motorcycles including Harley-Davidson, BMW, Ducati, Triumph, Honda,